“ We’re treating the best athletes in the world like the best athletes in the world, and we’re going to take care of their health and well-being so they are healthy citizens and individuals who can lead productive lives while preparing for competitive excellence – all of which advances our mission. ”
Well-Being And Safety
Mental Health
2022 Athlete Development and Engagement Services#
995
55
1.64
Empowerment
2022 career, education and transition highlights#
$2.3M+
480
Nearly 1,000
“ Training, competing and education consumes my life, and I work hard to balance everything. It is challenging to strive for perfection in all areas and it is even more of a challenge trying to work to pay for my education. The help I receive through the tuition grant allows me to focus on my training, racing and studying. ”
Athlete Marketing Platform#
Amid the evolving name, image and likeness landscape, we created the Athlete Marketing Platform (AMP) in 2021 to provide athletes with opportunities to earn commercial revenue and improve their financial well-being. Under this pilot program and the Rule 40 expansion, the number of Team USA athletes with at least one personal endorsement deal has continued to increase.
1,045
67%*
$811K
$1.5K
517
277
Athlete Listening and Sentiment
Trust and satisfaction
Resource gaps
Awareness
