AMP Brands
Athlete Services - Athlete Marketing Platform
AMP Brands And Categories#
| AMP Categories | Category Definition |
|---|---|
| Aerospace / Defense | Commercial, industrial and military operations in outer space, along with other organizations related to national security |
| Airline | Airline and plane travel, inclusive of all air transportation |
| Alcohol | Alcoholic beverages produced via a fermentation process |
| Apparel - Footwear | Athletic shoes |
| Apparel - Lifestyle | Casual, everyday apparel (non-athletic apparel) |
| Apparel - Sporting Goods | Athletic apparel |
| Appliances | Kitchen and home appliances |
| Automotive / Mobility | Car manufacturer and partner dealers, plus other mobility equipment such as wheelchairs |
| Beauty – Hair Care / Color | Shampoos, conditioners, dyes and other hair products |
| Beauty – Shaving / Hair Management | Hair removal products such as razors and creams |
| Beauty – Skin Care | Skin and moisturizing products |
| Beer/Seltzers | Alcoholic beverages brewed from cereal grains, and carbonated water beverages |
| Bicycles | Sports, road, MTB, lightweight, mini-cycles, town and practical, velo taxis, children’s and child care bicycles |
| Broadcast / Media / Entertainment | Television broadcast networks and media distribution |
| Chemicals / Raw materials / Compounds | Materials science including the raw materials used to create packaging, infrastructure and consumer care materials |
| E-commerce | Online store connecting buyers and sellers of goods |
| Education | Schools, universities and platforms that accelerate learning and professional credentials |
| Employment / Career Services | Staffing and job placement assistance |
| Energy | The development and distribution of power, including electricity |
| Financial Services | Companies that provide access to financial products such as banking, financial advisors, wealth management, mutual funds, and other economic services |
| Fitness Equipment / Gyms | Exercise equipment and fitness centers |
| Food – Candy / Chocolate | Chocolate and sweets |
| Food – Cereal / Packaged Breakfast | Breakfast foods, including cereal and pre-packaged items |
| Food – Cookies / Crackers | Cookies, crackers and other snack products |
| Food – Dairy | Dairy foods inclusive of milk, cheese, yogurt and ice cream |
| Food – Fruit/Nut Bars | Snack and nutrition bars with fruit and/or nuts as the primary ingredient |
| Food – Fruit/Nut Spreads | Peanut and other nut butter, jelly and other spreads (alone and/or in packaged sandwiches) |
| Food – Packaged Coffee | At home coffee including ground coffee, concentrate and pods |
| Food – Pet Food | Pet food and treats |
| Food – Restaurant / Quick Service | Eateries that provide food and drink, including sit-down restaurants, take-out and fast food chains |
| Food – Salty Snacks | Salty snack food (non-sweet) |
| Health – Body Care | Soap, body wash, deodorant and other body care products |
| Health – Feminine Care | Tampons, pads and other feminine care products |
| Health – Oral Care | Toothpaste, mouthwash and other oral hygiene products |
| Health – Vitamins / Supplements / Cold / Digestion | Over the counter medicine, vitamins, supplements, and probiotics |
| Home Improvement | Retail stores that sell domestic hardware and lumber |
| Household – Air Fresheners | Air fresheners including sprays and home deodorizers |
| Household – Baby / Child Care | Diapers, wipes and other baby and child products |
| Household – Household / Janitorial Cleaners | Home cleaning products such as disinfectants and bleach products |
| Household – Laundry / Fabric Care | Laundry detergent, fabric sprays and other laundry and fabric products |
| Household – Paper Products | Toilet paper, paper towels and other paper products |
| Industrial | Large-scale business or manufacturing company |
| Insurance | Companies that provide policies to protect against loss |
| Insurance - Auto, Home, Life & Disability | Insurance policies that cover personal risks across car, homeowner/renter’s, life and disability insurance |
| Insurance - Health | Insurance policies that cover medical care |
| Medical Equipment | Manufacturer of machines for medical diagnostic purposes |
| Non-Alcoholic Beverages | Beverages such as soda, juice, sports drinks, coffee beverages, milk, bottled water and beverage bases |
| Payment | Credit/debit cards and all transfers of electronic funds |
| Pharmaceuticals & Medicine | Companies that research, develop and distribute treatments to diagnose, cure, treat or prevent disease |
| Pharmacy / Health Retail | Drugstores and other retailers that connect medical science with chemistry |
| Professional Services - Financial Corporate Tax / Management Accounting Services | Consultants that manage corporate finances, including taxes and accounting |
| Professional Services - IT Business Strategy / Systems Architecture | Consultants who advise on the model for the structure, behavior and network of a technical system |
| Professional Services - Management / Business Consulting | Management consultants hired to advise on corporate strategy |
| Professional Services - Sourcing / Procurement Consulting | Consultants who advise companies on their supply chain and the purchase of goods/materials |
| Retail | Stores that sell goods and services |
| Shipping / Logistics | Package delivery and supply chain management companies |
| Technology – AI / VR / Platforms | Hardware manufacturer that develops microprocessors to power world leading technology advancements across Artificial Intelligence, Virtual Reality and other technology platforms |
| Technology – Audio / Visual Equipment | Consumer electronics including televisions |
| Technology – Cellphones / Tablets / Computers | Consumer electronics including mobile phones, tablets and computers |
| Technology – Cloud Services | Remote servers that host data storage and facilitate computing power |
| Technology – IT / Infrastructure Services | Solutions including the supply of IT products, services, consulting and managed services |
| Technology – Other | Businesses related to emerging technology and the application of scientific knowledge |
| Telecommunications | Transmission of information across wire, radio, optical or other electromagnetic systems |
| Theme Parks | Amusement parks |
| Tickets & Hospitality | Companies that manage ticket sales and other hospitality programs |
| Tires | Tires for bikes, motorcycles, cars and other vehicles as well as tire/automotive servicing and service centers |
| Tobacco | Cigarettes, vaping, chewing tobacco and other tobacco related products |
| Travel – Other | Companies that sell goods and services related to travel |
| Travel Accommodations / Lodging | Vacation rentals, hotels and homes for overnight stays |
| Travel Experiences | Tourist attractions and local activities |
| Watches / Timepieces / Timing | Luxury watchmaker |
| Wine / Spirits | Alcoholic beverages made from fermented grapes or produced via a distillation process |
| Team USA Partners | Partners Brands that may activate AMP |
|---|---|
| Adecco | Accounting Principals, Adecco USA, Lee Hecht Harrison, Modis, General Assembly |
| Airbnb | Airbnb |
| Alibaba Group | Alibaba Group, Alibaba Cloud, Taobao.com, TMALL, AliExpress |
| Allianz | Allianz |
| Atos | Atos |
| Bridgestone | Bridgestone, Bridgestone Americas, Bridgestone Tires, Firestone, Firestone Complete Auto Care |
| The Coca-Cola Company | Aha, Coca-Cola, Diet Coke, Sprite, Minute Maid, Hi-C, Five Alive, Fanta, Fresca, Fruitopia, Mr. PiBB, Mellow Yellow, Barqs, Bonaqua, Lift, Surge, Dasani, Powerade, Smart Water, Vitamin Water, Core Power, Fairlife Flavored Milk, Innocent, Simply, Georgia Coffee, Costa Coffee, Fuze Tea, Honest Tea, Ciel, Schweppes, Gold Peak, Appletiser, Topo Chico, Aquarius, AdeS, Fresca, I LOHAS, Ayataka, Dogadan, Peace Tea, Mengniu |
| Comcast | Comcast, Xfinity, Comcast Business, Comcast, NBCUniversal, Xfinity Mobile, Peacock, NBC Sports |
| Dow Chemical Company | Dow Chemical |
| Delta | Delta, Delta Private Jets |
| Deloitte | Deloitte |
| DeVry University | DeVry, DeVry University, DeVry College of New York, Keller Graduate School of Management |
| Eli Lilly | Trulicity, Emgality, Verzenio, Jardiance, Taltz, Lilly |
| General Electric | General Electric, GE |
| Hershey | Hershey’s, Reese’s, Kit Kat, Kisses, Brookside, Payday, Almond Joy/Mounds, York, Take 5, Cadbury, Rolo, Heath, 5th Avenue, Dagoba, Whoppers, Milk Duds, Whatchamacallit, Zagnut, Zero, Sharffen Berger, Skor, Twizzler, IceBreakers, BreathSavers, Jolly Ranchers, Lancaster, Bubble Yum, Good-n-Plenty, Pelon Pelo Rico, Krave, Hershey’s Gold |
| Intel | Intel |
| MilkPEP | Milk Processor Education Program, Milk Life, Got Milk? |
| Mondelez International | Mondelez, Nabisco, Arrowroot, Barnum’s Animal Crackers, belVita, Biscos Sugar Wafers, Cameos, Chips Ahoy!, Newtons, Honey Maid, Lorna Doone, Lu, Mallomars, NillaWafers, Nutter Butter, Oreo, PinWheels, Snackwells, Social Tea Biscuits, Teddy Grahams, Cheese Nips, Easy Cheese, Flavor Originals Line, Premium, Ritz, Triscuit, Wheat Thins, Good Thins, Enjoy Life, Nabisco Multipacks |
| Nike | Nike, Jordan, Converse |
| Omega | Harry Winston, Breguet, Blancpain, Glashutte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashutte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch, Flik Flak |
| Panasonic | Panasonic |
| Proctor & Gamble (P&G) | Ambi Pur, Align Probiotic, All Good, Always, Always Discreet, Ariel, Aussie, Bounce, Bounty, Braun, Cascade, Charmin, Cheer, Clearblue, Comet, Crest, Dawn, DayQuil, Downy, Dreft, Era, Febreze, Fixodent, Gain, Gillette, Gillette Fusion, Gillette Mach 3, Head & Shoulders, Herbal Essences, Ivory, Joy+Glee, Just, Luvs, Metamucil, Microban 24, Mr. Clean, My Black Is Beautiful, Native, NyQuil, Olay, Old Spice, Oral-B, Pampers, Pantene Pro-V, Pepto-Bismol, Prilosec OTC, Puffs, Rejoice, Rindex, Safeguard, Salvo, Scope, Secret, SK-II, Snowberry, Tampax, Tide, The Art of Shaving, Swiffer, This Is L, Venus, Vicks |
| Polo Ralph Lauren | Ralph Lauren, Polo Ralph Lauren, Ralph Lauren Factory, Double RL |
| Salesforce | Salesforce, Mulesoft, Tableau, Einstein, Trailhead, Slack |
| Samsung | Samsung |
| Smuckers | Smucker’s, Jif, Smucker’s Uncrustables or Uncrustables, Folgers, Milk-Bone, Meaty Bone, Pup-Peroni, Canine Carry-Outs, Kibbles ‘n Bits, Gravy Train, Natural Balance, Nature’s Recipe, Milo’s Kitchen, Snausages, Jerky Treats, Meow Mix, 9 Lives, Pounce, Alley Cat, Nutrish, Sahale Snacks, Café Bustelo, Café Pilon, Santa Cruz Organic, Adams, Laura Scudder |
| Toyota | Toyota, Lexus |
| United Airlines | United Airlines, United Express, United Club, United Mileage Plus, United Cargo, Star Alliance |
| Visa | VISA, PLUS, INTERLINK, ELECTRON, ePay |