2023 Impact Report:
  • Homepage
  • Year In Review
  • Athlete Excellence
  • Sport Advancement
  • Community Growth
  • Organizational Health

Fan Affinity and Engagement

  • Revenue Growth
  • Global Stewardship

Growing Fan Engagement #

  • Team USA Wrestler, Jordan Burroughs, shows off an olympic rings shoulder tattoo
“We’re thrilled to provide Team USA supporters with the opportunity to experience the Paris 2024 Games at our most exciting and inclusive Team USA House ever. The Team USA community – including family members, alumni athletes, donors, sponsors and fans – has waited more than six years to celebrate together with Team USA athletes at an Olympic and Paralympic Games. These unique options for joining us in Paris offer the best way to enjoy this once-in-a-lifetime hospitality experience.”

– Sarah Hirshland, Chief Executive Officer 

  • Breakdancer, Sunny Choi, and skateboarder, Jager Eaton, sit with Lester Holt on the set of NBC Nightly New Kids Edition

  • Universal Shoot

  • Breakdancer, Victor Montalvo, poses upside down for the camera

Paralympic Awareness#

  • Brad Snyder and Tatyana McFadden stand outside the New York Times office.
“We’re not Olympians, we’re Paralympians and we have the utmost respect for what Olympians do. In many cases, we can’t do what they can do, but they can’t do what we can do either.”

– Brad Snyder, Paratriathlon and Para Swimming, in a conversation with the Second Gentleman, Douglas Emhoff  

 Across Team USA digital content:

  • 103%

  • 84%

  • 31%

  • 9%